Tidens Krav

Tidens Krav is a media house that has internet broadcasting,television,newspaper and radio and has been in existence over 100 years ago in Kristiansund in Norway.
Originally,it started off with a strong backing of the labour party even though over the years that is no longer the case.
This media house effected a multi-media strategy as a unique way of trying to cope with the new forms of technology that has slowly but surely seen the old media,which is the print media industry shrink.
In this regard,the media house started its broadcasts in 1987 before all other social platforms came on board.
According to Tidens Krav Televison Editor Svein Junge says the media house started off as a strong newspaper media before it incorporated other platforms such as the internet.
Junge also disclosed that in this competitive market, the media house has stayed on course because of the various social media it has integrated in its system.
He said the media has well over 62% subscribers and the number has slowly been falling off with the passage of time because of the competitiveness of the market.
''We have lost 5% of our subscribers partly because other media have come on board making it competitive and people always have a choice which media suits their tastes,''said Junge.
The media house like any other media sustains its operations through advertising and commercial sales on the different social medias.
Junge however disclosed that the media house provides its content free to readers on the internet.
An estimated 40,000 people read the newspaper daily and what really helps is that the state subsides the media,so that it is able to meet and runs its costs.
Junge says readers are fed with content that is appropriate as it is local and suits their needs.
''We publish stories that have a local content and mix them up with other developmental stories coupled with that we are also able to criticise government without any interference,''said Jung.
However ,what is very unique about the media in Norway is that,it has no body that regulates journalists in terms of what they write about,which is a very positive thing as most countries especially in Africa are advocating for the media being regulated through a statutory body that would address complaints from the public as well as limit how far journalists can go in their reporting work and also have limited access to information making journalists' work difficult.
And Web Editor Oleknut Alnces also said that the media deals with stories in a such a way that journalists write the story headlines themselves even though editors counter check in case of effecting changes or looking at their appropriateness.
Alnces said journalists work as a team on crucial assignments while also having individual assignments which has built a strong journalistic team that shares different insights with each other.
He further disclosed the media house has a circulation of at least 15,000 on a daily basis.